COVID-19 Recovery Planning Museums and Arts

Preparing for Recovery:
Planning for Fundraising Success After COVID-19

Lost revenue has led museums and arts organizations to develop worst-case financial scenarios and recalibrate their budgets in response to COVID-19. Many have implemented drastic budget cuts and made staffing decisions unimaginable just weeks before the pandemic. And in the aftermath, everyone is working to establish their own ‘new normal’ after reopening and into next year.

In this moment, institutional planning for sustained and increased operational funding through contributions is more important than ever.

We Can Help

At Alexander Haas, our partners have extensive experience helping organizations through difficult times. We are widely recognized as one of the leading fundraising consulting firms in the nation with a specialized focus on museums and performing arts organizations. From experience, we understand the nuances of working with organizations of all sizes and types. We work closely with our clients to create customized, actionable strategies that produce sustainable results.

Current and Post-COVID Planning and Counsel

Recognizing the urgency of the moment, we have developed a customizable scope of work to help your organization maximize its short-term fundraising potential during the pandemic and to develop a responsive, strategic fundraising plan for your organization for the next 1-3 years.

  • We will begin by reviewing your current program, how much has been raised in “normal” times and the effectiveness of your programs, including upper-level and general membership, annual fund, major gifts, galas and special events, your sponsorship and grants programs, planned gifts, and other significant sources of revenue unique to your organization.
  • We will take into consideration whether you are in, or are contemplating, a campaign.
  • We will interview a select number of your top donors or board members to understand their level of commitment and anticipated participation during the plan period.
  • We will review your budget and contributed revenue projections and provide counsel, based on our experience, knowledge of best practices and understanding of your situation.

The outcome will be a written set of recommendations and a plan with immediate and long-term strategies for sustaining and increasing your contributed revenue.

We understand that resources are tight and time is of the essence. Depending on your circumstances, this project can be accomplished in 60-120 days through a flat-fee monthly retainer.

For more information, contact Carl Hamm, Managing Partner, Museums & Performing Arts at
c.hamm@alexanderhaas.com or 314-296-0632.