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Blending Major Gifts and Planned Giving for Successful Asks
February 21, 2018 @ 9:00 am - 10:30 am
Sandra Kidd is the presenter for this workshop, which is designed to help you craft the perfect blend for effective major gifts and planned giving solicitation. We will cover:
- setting up a personal and team solicitation work plan for 2018
- the board’s role in giving
- the “always prospecting” approach
- when to use each type of ask – from annual to major to planned, or all three
- why, and how, you can talk about major gifts and planned giving
- simple low-cost steps for marketing planned gifts
- good donor stewardship = increased returns on giving