Here at the end of January, nonprofits across the spectrum are analyzing the results of year-end giving campaigns, looking for the trends that will help set priorities and metrics for 2019. A recent online article on behavioral economics may provide a new perspective. In the online quarterly magazine, the Stanford Social Innovation Review, authors Dean [...]
Giving has changed. Many of us have phone in hand most of the day and spend hours in front of our computers. Quinetha Frasier joins the podcast to share how MyPledger is making the switch to digital giving easier, for both organizations and donors, and why tracking the success of campaigns through data is essential.