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David Kingfrom the standing-desk of
David H. King | President & CEO
 


“It’s the Economy Stupid”
 

The economy, the economy, the economy. Is it good? Is it bad? Or is it just “mid,” as the kids say? That really depends on who you’re talking to. The “economy” is incredibly complex, but most people judge it by two metrics: 1) inflation and 2) the stock market. However, the economy is much more diverse and complicated than that. You can have a good economy and a bad economy at the same time—again, depending on your perspective. For example, if your business heavily depends on gasoline, then for you, the economy is looking pretty good right now. As I write this, the national average price for a gallon of gas is under $2.50, a lot better than the $5+ of a couple of years ago. But let’s say your business depends heavily on beef—specifically Prime beef. Then, for you, the economy isn’t great right now. The cost of beef—due to reasons like screw worms, the cost of feed, and herd size reductions during and after COVID—is through the roof. So, for you, your costs have exploded, and the economy feels bad.

Why the economy 101 lesson? Because we really can’t trust our eyes and ears anymore when it comes to politics and media. Inflation is actually significantly down from two years ago—that’s a good thing. But prices are still high because that’s how most things work. When it comes to prices, the old “what goes up must come down” adage does not apply. The stock market is up, but home prices (and inventory) are sky-high. Eggs prices are down, but beef remains unaffordable for many. My point is, if you listen, watch, or read news, the message you get is either “it’s terrible” or ‘it’s great,’ when the truth of the matter is it’s neither.

Now, to my real point. No matter what you think about the state of “the economy,” 2025 looks promising for giving in 2026. The most reliable predictor of giving is the performance of the S&P 500. When the S&P 500 rises, giving usually follows. As of December 10, 2025, the S&P 500 has gained over 1,000 points—from 5,864 on January 1 to 6,870 today—an increase of 17% since January 1, which is excellent performance. If past trends hold, this likely means increased philanthropy in 2026. That’s the part of the economy that truly influences philanthropy.

So, as you enjoy the holidays and your (relatively) cheap gasoline while lamenting the cost of a New York Strip at your local restaurant, you can take some solace in the fact that the most important part of the fundraising “economy” is doing very well. Here’s hoping it lifts giving in 2026.


Americans gave $4B on GivingTuesday 2025

 

giving tuesday
 

GivingTuesday estimates that Americans gave $4 billion to nonprofits during this year’s event, an increase from the $3.6 billion they gave in 2024. More people also volunteered their time on the Tuesday after Thanksgiving this year, which fell on Dec. 2 and has become a major fundraising day for nonprofits. This year, 11.1 million people in the U.S. volunteered, up from 9.2 million last year.

Overall donations rose 8.1% from last year after adjusting for inflation. GivingTuesday has also seen the average donation size grow over time, and officials said people may be looking for more ways to give.

GivingTuesday does not count donations from corporations or foundations in their total; they focus on the everyday generosity of individuals. That means they did not include the gift from billionaires Michael and Susan Dell of $6.25 billion to encourage families to claim new investment accounts created by the Trump administration.

GivingTuesday began in 2012 as a hashtag and a project of the 92nd St Y in New York, and it has since grown into an independent nonprofit. The organization estimates the total amount donated and the number of volunteers by analyzing data from various sources, including giving platforms, payment processors, and software used by nonprofits.
 

We Know Atlanta Nonprofits

For more than 35 years, Alexander Haas has been a fixture in the Atlanta nonprofit community. We are honored to have worked with some of the largest, and some of the smallest, organizations that help make Atlanta a better place to live.
 

A Fresh Approach to Fundraising
Our services aren’t cookie cutter. We don’t operate with a boilerplate, merely changing names and locations. We craft each and every service we provide to match your organization’s unique needs, wants and abilities. We work hard and expect you to do the same. Together we can help you transform your institution, your fundraising, and the community you serve.

Whether your need is in Capital Campaign, Annual Fund Campaign, Major Gifts, Leadership Annual Giving, Planned Giving or all of the above, we take a fresh approach to nonprofit fundraising.

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