Campaign Strategy Study

If you want real information from your “feasibility” study, so that you can make informed and strategic campaign decisions, then the Alexander Haas Campaign Strategy Study is for you. We have moved beyond the old feasibility study model and created a six-phased process that evaluates your organization’s readiness — externally and internally — to successfully conduct a campaign. The Campaign Strategy Study was developed to expand on the traditional “feasibility study” to ensure that an organization is prepared to successfully execute a campaign at the highest possible level. The Study looks not only at the likely contributions from your top donors, but also assesses the giving capacity of your entire constituency base through our Constituency Capacity Analysis. In addition, we conduct a web-based survey to gather feedback from a broader cross section of your stakeholders, for marketing the campaign and to give us an element of “interest and buy-in” that we can overlay on the Capacity Analysis. The Alexander Haas Strategy Study goes beyond simply determining if a campaign is “feasible” by providing strategies and specific actions that should be implemented in order for the campaign to not only succeed, but also to be a great experience for your volunteers, staff, and donors.

The main characteristics that differentiate a Campaign Strategy Studyd from a traditional feasibility study are:

  1. The report’s emphasis on providing concrete and specific recommendations for action, so that the campaign can get underway with positive early momentum;
  2. Our Constituency Capacity Analysis which allows us to understand the true makeup of your donor pyramid so that we recommend a campaign strategy that is truly specific to your donor pool;
  3. The Internal Readiness Assessment that evaluates the readiness of your staff, systems and process to undertake a successful campaign;
  4. Our focus on transparency with your donors.  Alexander Haas does not position the study interviews as confidential. All too often we have found that counsel conducts these type of interviews under the promise of confidentiality, only to violate that promise by either overtly or covertly sharing the content of the conversation. We don’t feel that your donors should be treated in this way. Therefore, we are clear with interviewees from the onset that we are collecting information, which we may share directly with our client, as appropriate, so that sound decisions can be made. We believe our credibility and yours are at stake in how information is gathered and used.

Campaign Strategy Study – A Six-Phased Process

There are six phases of the Campaign Strategy Study, all of which are equally important in determining how prepared your institution is to launch a campaign.

  1. Phase I
    Determining Internal Campaign Readiness
  2. Phase II
    Developing the Case Summary/Campaign Prospectus
  3. Phase III
    Engaging Your Volunteers in the Campaign Strategy Study
  4. Phase IV
    Discussions with Your Prospects: The Study Interviews and Web-based Survey
  5. Phase V
    Assessing Your Constituency: Constituency Capacity Analysis
  6. Phase VI
    Results: Recommendations for Action to Undertake the Campaign

What Will Be The Focus Of The Study?

The Campaign Strategy Study will focus on the following three major areas, which are basic to the success of any campaign:

Case for Support

  • What will be the most compelling components of the campaign?
  • What are the needs? Are the financial objectives commensurate with those needs?
  • How will the campaign enable your institution to better serve your constituency?
  • What will be the most persuasive presentation?


  • Are volunteer leaders sufficiently committed to lead the way in attracting funds — both by example and by enlisting the help of volunteers?
  • Which individuals are best qualified to undertake specific campaign leadership responsibilities?
  • Is top leadership available?
  • How are they to be recruited?

Financial Support

  • What are the major sources of philanthropic funds — individuals, foundations, corporations — for the campaign?
  • Are there sources for a challenge gift?
  • What is the approximate amount of funds that can be raised from the top ten prospects?
  • What is the giving potential of your constituency and how engaged are they with your organization and the campaign objectives?
  • What is the highest achievable goal and how do you get there?
  • Most importantly, what are your immediate, specific next steps?

How Long Will The Process Take?

The Campaign Strategy Study process generally requires 10 to 16 weeks, depending upon the following factors:

1. How much information the organization has already gathered about the objectives of the campaign and the associated costs that will form the basis of the case summary (campaign prospectus).

2. How many interviews are to be conducted and what is the availability of those interviewees.

Benchmarks For Success

The Alexander Haas Campaign Strategy Study is an outside, objective analysis that reveals facts, attitudes and perceptions that may not be readily available to those within the institution. The Study will provide you with an overview of the feedback we receive from interviewees, as well as the identification of the top projected gifts, and a range of gifts table for the balance of the campaign that is rooted in the real capacity of your donor base. Our report will focus on providing recommendations and critical information to help you make important decisions and strategize effectively for a campaign — to determine the goals, presentation of the case, schedule, organization, leadership and, most important, outline a specific plan of action.

All of our Studies are conducted by our highly experienced Partners and are subjected to the rigors of peer review by fellow Alexander Haas Partners. This ensures each Study meets our high standards. In addition, you receive a financial analysis of the goal that is recommended, based on real potential gifts — not our “gut feeling”. This includes specific identification of the top ten gift possibilities and constitutes the basis for the recommended goal.

What Are Campaign Strategy Studies?

These Studies are called “campaign strategy studies” for a reason — they provide you with a strategy to initiate the campaign, not just an opinion on the “feasibility” of undertaking a campaign and because we conduct our interviews with your donors in an open and honest way, we are free to share with you the facts as to how and why we came to our conclusions and recommendations.