Campaign Strategy Study
If you want real information from your “feasibility” study, so that you can make informed and strategic campaign decisions, then the Alexander Haas Campaign Strategy Study is for you. We have moved beyond the old feasibility study model and created a six-phased process that evaluates your organization’s readiness — externally and internally — to successfully conduct a campaign. The Campaign Strategy Study was developed to expand on the traditional “feasibility study” to ensure that an organization is prepared to successfully execute a campaign at the highest possible level. The Study looks not only at the likely contributions from your top donors, but also assesses the giving capacity of your entire constituency base through our Constituency Capacity Analysis. In addition, we conduct a web-based survey to gather feedback from a broader cross section of your stakeholders, for marketing the campaign and to give us an element of “interest and buy-in” that we can overlay on the Capacity Analysis. The Alexander Haas Strategy Study goes beyond simply determining if a campaign is “feasible” by providing strategies and specific actions that should be implemented in order for the campaign to not only succeed, but also to be a great experience for your volunteers, staff, and donors.
The main characteristics that differentiate a Campaign Strategy Studyd from a traditional feasibility study are:
Campaign Strategy Study – A Six-Phased Process
There are six phases of the Campaign Strategy Study, all of which are equally important in determining how prepared your institution is to launch a campaign.
What Will Be The Focus Of The Study?
The Campaign Strategy Study will focus on the following three major areas, which are basic to the success of any campaign:
Case for Support
How Long Will The Process Take?
The Campaign Strategy Study process generally requires 10 to 16 weeks, depending upon the following factors:
1. How much information the organization has already gathered about the objectives of the campaign and the associated costs that will form the basis of the case summary (campaign prospectus).
2. How many interviews are to be conducted and what is the availability of those interviewees.
Benchmarks For Success
The Alexander Haas Campaign Strategy Study is an outside, objective analysis that reveals facts, attitudes and perceptions that may not be readily available to those within the institution. The Study will provide you with an overview of the feedback we receive from interviewees, as well as the identification of the top projected gifts, and a range of gifts table for the balance of the campaign that is rooted in the real capacity of your donor base. Our report will focus on providing recommendations and critical information to help you make important decisions and strategize effectively for a campaign — to determine the goals, presentation of the case, schedule, organization, leadership and, most important, outline a specific plan of action.
All of our Studies are conducted by our highly experienced Partners and are subjected to the rigors of peer review by fellow Alexander Haas Partners. This ensures each Study meets our high standards. In addition, you receive a financial analysis of the goal that is recommended, based on real potential gifts — not our “gut feeling”. This includes specific identification of the top ten gift possibilities and constitutes the basis for the recommended goal.
What Are Campaign Strategy Studies?
These Studies are called “campaign strategy studies” for a reason — they provide you with a strategy to initiate the campaign, not just an opinion on the “feasibility” of undertaking a campaign and because we conduct our interviews with your donors in an open and honest way, we are free to share with you the facts as to how and why we came to our conclusions and recommendations.