Planning an Endowment Campaign for your Nonprofit
or Institution

At Alexander Haas, our consultants understand that Endowment Campaigns present a unique set of fundraising challenges. The greatest obstacle is effectively communicating your nonprofit’s need for endowment and how having an increased endowment dramatically impacts those you serve. Engaging smaller donors in endowment campaigns can also be challenging if you have not developed ways to demonstrate to them that even their relatively small gifts make a difference. 

Developing an endowment plan and communications strategy is only the beginning of the challenge. Success depends on executing the plan, monitoring progress and the situation carefully and making the right adjustments to maintain momentum and keep the campaign on course. We also understand the importance of executing the campaign in a manner that does not jeopardize, undermine or disrupt your nonprofit’s ongoing annual fundraising programs.

Endowment Campaign Strategy

We see ourselves as your partner on the campaign team, advising on strategy for the overall campaign as well as strategies for individual prospects. Every choice made along the campaign route impacts the outcome, and we use the experience we have gained from working with more than 2,000 clients to ensure that those decisions positively impact your campaign’s success. 

Our fundraising consultants strive to be proactive and help guide you through the campaign, rather than being a “Monday morning quarterback” who critiques you after decisions have been made.

Best Practices for Endowment Fundraising

No two organizations are the same, which is why we tailor our approach to fit each client’s needs. We consider each campaign’s unique strengths, challenges and histories to develop and execute a strategy that maximizes stability and minimizes challenges. With years of experience working on campaigns with goals ranging from $1 million to $1 billion, we have the knowledge and tools to create a customized solution for every client.

Endowment Campaign Development

In our role as Counsel, we not only focus on an institution’s success during a campaign but also look ahead to what comes after. A strong endowment fundraising program benefits from increased annual fundraising, better-trained staff, and most importantly, leadership understanding that fundraising is an ongoing investment. These are the markers of a successful campaign.

How Can Our Fundraising Consultants Help You?

Contact Alexander Haas today to learn how we can help your organization meets its fundraising and capital goals.