Endowment Campaign

At Alexander Haas, we understand that Endowment Campaigns present a unique set of challenges, not the least of which is effectively communicating the need for endowment and how having increased endowment with translate into a direct impact on those you serve.  It can also be difficult to engage smaller donors in endowment campaigns if you have not developed was to demonstrate that even their, relatively, smaller gifts make a difference. 

Developing an endowment plan and communications strategy is only the beginning of the challenge. Success depends on executing the plan, monitoring progress and the situation carefully and making the right adjustments to maintain momentum and keep the campaign on course. We also understand the importance of executing the campaign in a manner that does not jeopardize, undermine or disrupt ongoing annual fundraising programs.

Endowment Campaign Strategy

We see ourselves as your partner on the campaign team, advising on strategy for the overall campaign as well as strategies for individual prospects. We believe that every decision made along the campaign route impacts the outcome and we strive to use the experience we have gained from working with more than 2,000 clients to ensure that those decisions have a positive impact on your campaign’s success. We strive to be proactive and help guide you through the campaign, rather than being a “Monday morning quarterback” who critiques you after decisions have been made.

Best Practices for Endowment Fundraising

We understand that no two organizations, no matter how similar, are exactly alike. There are unique strengths, challenges and histories that all influence the campaign. We believe that our job, as counsel, is to develop and execute a strategy that takes all of these factors into account to capitalize on the strengths and mitigate the challenges. We have a wealth of experience, having worked on campaigns with goals from $1 million to more than $1 billion, and a great many tools at our disposal, but a “cookie-cutter” is not one of them.

Endowment Campaign Development

We believe that success is defined by what happens at an institution after the campaign is over: endowment fundraising programs are stronger, annual fundraising has reached a higher level, staff is better trained, and, most importantly leadership understands that fundraising is an ongoing investment. In our role as Counsel, we are looking at life beyond the campaign as well.