Author: Kathryn Kay

Instagram for Nonprofit Marketing

Humans are predominately visual creatures. From birth, we are hard-wired to be attracted to the most visually-stimulating images in front of us, and it is no different as we grow older. When given the choice, would you read a book filled with colorful and engaging pictures, or page after page of black and white monochromatic… Read more »

Homecoming and Alumni Donors: Engagement is Key

Can you believe we’re already halfway through October? Among the things I count as the simple joys of fall are mellow crème pumpkins, crockpot chili, cozy sweaters and boots, and Homecoming weekends! This year was the first I wasn’t able to make it to my college Homecoming reunion, but I still was happy to receive… Read more »

Corporate Giving in the Arts

Much buzz has been generated this year about the rising trend in corporate giving and business support. Released earlier this summer, the 2013 Giving USA results brought us news that corporate philanthropy is on the uptick, and the more recent AFTA (Americans for the Arts) survey further supplements those results with the report that business… Read more »

Effective Fundraising

Last month, Michael Chatman, maverick philanthropist and host of the Michael Chatman Giving Show, released his second annual list of “America’s Top 40 Most Effective Fundraising Consultants.” Alexander Haas President and CEO, David King, made the list as the only consultant in the top 20 based in the south. I had the opportunity to speak… Read more »

Corporate Giving Today

A successful fundraising plan should contain strategies for all areas of giving. In recent years, corporate giving has become more prominent, and nonprofits can reap the benefits of a growing corporate philanthropic culture. It definitely is an important area that can’t be overlooked. Companies now have larger budgets for philanthropy than in the past, and… Read more »