Category: Fundraising Trends

The Future of Nonprofits: Reaching Younger Donors

A client told me recently that I am very intuitive, and asked if I was good at “reading tea leaves,” too. As someone who uses tea bags, and not loose tea leaves, I told her that may be difficult for me! The concept stuck with me though, and came up again while I was reviewing… Read more »

Raising Funds Through Social Media and Crowdfunding

We are asked all the time, “How can we capitalize on all the money being raised on social media?” Like any consultant worth their salt, we answer that question with a question: “What organization are you talking about that raised a lot of money on social media?” What usually follows is silence. And then something… Read more »

In Generational Giving, Do Not Discount the Boomers

Ok, I admit it.  I’m guilty. If you’re like me, you’re caught up in all of the hype concerning how we as fundraisers try to link our organizations more closely to the Gen X and Gen Y folks. I enjoy technology and new “toys,” so I’m intrigued with all the ways technology is enhancing charitable… Read more »

Global Giving

Philanthropy to global causes has grown faster than any other non-profit sector. If you immediately think of natural disasters as the reason for this increase, you are partly correct. The 2004 Asian Tsunami and the 2010 earthquake in Haiti were experienced and witnessed all over the world. Technology has collapsed the distances of world events into our… Read more »

Corporate Giving Today

A successful fundraising plan should contain strategies for all areas of giving. In recent years, corporate giving has become more prominent, and nonprofits can reap the benefits of a growing corporate philanthropic culture. It definitely is an important area that can’t be overlooked. Companies now have larger budgets for philanthropy than in the past, and… Read more »

Giving Trends: The Past Forty Years

By Sandra Kidd The year 1972 was a very big one. Innovations were created and events occurred that would greatly influence the future of our country. In the technology world, the compact disc was introduced by the RCA Company, the first video disc was released by Phillips, the video game market was launched by Atari,… Read more »

Donor Cultivation Practices: To Fish or Farm?

By Jerry Henry Although I’ve spent a majority of my adult life in small cities and large metropolitan areas, I was born and raised on a small family farm in rural South Carolina. My roots are deep in crop farming – I was even a member of the Future Farmers of American in junior high… Read more »

Getting Used to the New Normal

Ok, the worst is behind us!  That is what the overwhelming majority of economists now say about the recession.  Most key indicators have turned upward from their lows, France and Germany just reported that their economies actually experienced growth in the second quarter and US exports are increasing, meaning other nations are feeling some recovery… Read more »

Keeping Things in Perspective

Last week the Georgia Center for Nonprofits released the results of a survey that indicated that 25 percent of nonprofit organizations in Atlanta reported that donations were down in the first half of 2009.  While that is certainly not good news for the sector and clearly there are organizations who are struggling to meet their budgeted… Read more »