March 14, 2025
From the Desk of
Jane M. Barghothi ¦ Associate Partner
Though I do not think DAFs will be the only giving trend that will continue to grow, I do think all organizations need to think about and plan around donors and DAFs.
The world of fundraising continues to evolve – donor advised funds will continue to grow. Having a plan for making the most of this giving vehicle will benefit your organization for generations to come.
Though I do not think DAFs will be the only giving trend that will continue to grow, I do think all organizations need to think about and plan around donors and DAFs.
The world of fundraising continues to evolve – donor advised funds will continue to grow. Having a plan for making the most of this giving vehicle will benefit your organization for generations to come.
9 Tips for Thank-Yous That Make Donors Feel Valued
The Love Project, a recent report from the Institute for Sustainable Philanthropy, identifies several evidence-based strategies that fundraisers can use to help donors cultivate genuine feelings of love for the causes they support. The crucial point is that fundraisers must also experience this love through gratitude. This will enable you to comprehend what drives your donors to give and to express your thanks in a way that feels deeply rewarding and reciprocal.
9 Tips
Use Sensory Storytelling to Evoke Feeling
Combining sensory descriptions with a photograph will create a scene and immerse donors in a moment by narrating a compelling story about the impact of their contributions.
Don’t Keep Donors at Arm’s Length
Treat supporters like close, valued partners in a thank-you letter. Consider expressing gratitude from the many people working behind the scenes, as donors want to feel included in the mission’s work.
Tie Your Thank-Yous to Your Campaigns
Always reference the appeal that prompted the gift in your donor acknowledgments.
Abide by a 48-Hour Rule
The rule of thumb is that you have 48 hours after receiving a charitable gift to send a thank-you note. Missing that two-day window substantially lowers the chance that the donor will give again.
Don’t Use A.I. Without Careful Editing
A.I. programs like ChatGPT could be useful to spark a feeling of gratitude for the writer of your thank-you letters, but the output will not be good enough to send because it will lack an authentic person-to-person connection.
Adapt Your Language Over Time
Every long-term relationship starts with getting to know each other, so earlier thank-you letters should look very different from the ones you send after years of loyal giving.
Tailor Your Thanks to Donors’ Communication Preferences
For instance, you should thank online donors as soon as they click “donate.” Ask donors for their communication preferences and then follow them.
Don’t Send Trinkets
It’s about being aware of our resources, but it’s also about being mindful of how our donors perceive our use of them.
Finish With a Flourish
The letter should be signed by the person in your organization who has the strongest connection to its content. This could be a program leader, CEO, board member, or a beneficiary of your group’s services sharing their story. COP, 3-6
2025 Will Require More From Boards
Boards will be more important than ever as nonprofits navigate a tricky financial landscape and political uncertainty. If you have people that are not showing up to meetings and you have people that are not engaged, they’re not helping you with the fundraising, making it very difficult for an organization to be successful and to move forward.
Many leaders have noticed this problem, particularly following the pandemic. With so many board meetings happening over video calls, it’s harder to create a cohesive board culture. Board members may not spend much time together, which can lead to a lack of engagement.
Steps to Consider
Having an engaged, skilled, diverse board will be even more important this year and moving forward. If you have a board that’s there as your partner in a really positive way, you will have a clear advantage. COP, 2-14
We Know the Performing Arts
For more than 35 years, Alexander Haas has been a fixture in the nonprofit community. We are honored to have worked with leading performing arts and cultural organizations across the country that help communities be a better place to live. Just ask our clients.
Face It: Arts Organizations are Different
Our services aren’t cookie cutter. We don’t operate with a boilerplate, merely changing names and locations. We craft each and every service we provide to match your organization’s unique needs, wants and abilities. We work hard and expect you to do the same. Together we can help you transform your arts organization, your fundraising, and the unique community you serve.
Whether your need is in Capital Campaign, Annual Fund Campaign, Major Gifts, Leadership Annual Giving, Planned Giving or all of the above, we take a fresh approach to nonprofit fundraising.
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