According to the “2018 Nonprofit Leadership Impact Study” released by NonProfit PRO and MobileCause, “Donor loyalty is a priority area of focus for nonprofits, which was rated as the most important outcome when measuring their organization’s annual success.” Retaining donors is a big deal.
So, what influences donors to come back year after year to your organization? Let’s take a look at the top three reasons donors cite for giving in the “2017 U.S. Trust Insights on Wealth and Worth”, and how you can use this knowledge to keep your donors loyal to your organization.
Read the full article on NonProfitPRO.com.
