Best of Web: Social Media and Nonprofit Organizations

Just released Feb 11: The 2018 Global NGO Technology Report.

The recently published 2018 Global NGO Technology Report includes a survey of more than 5,300 NGOs across 164 counties. In its third year of publication, the report reveals how organizations—large and small—use multi-channel communications ranging from websites, email, online fundraising, social media, and mobile technology like smartphones and tablets.

The top take-away?

A full 95 percent of the organizations believe social media is effective in raising awareness for their nonprofit organizations, but only 32 percent say they have put a social media strategy in place! This finding clearly marks failed opportunities for non-profits to earn a place in the win column, especially when it comes to marketing strategy and donor visibility.

The Global NGO Technology Report complements the Global Trends in Giving Report. Both reports come from Nonprofit Tech for Good; check out their website and other reporting data at www.nptechforgood.com