The Wallace Foundation has been a leader in the field of research and study of effective audience building tactics and strategies for nonprofit fundraising. Since 2002, the Fund has supported innovation in audience building through its grants to over 54 performing arts groups across the country. This year, with researcher Bob Harlow, they have published The Road to Results: Effective Practices for Building Arts Audiences, which details case studies of 10 arts organizations that participated in audience-building projects as part of the Wallace Excellence Awards Initiative.
Download the report and infographic for free at wallacefoundation.org.
