A successful campaign is built upon a compelling case for support. We are often called upon to help clients craft a case when they are in the initial stages of contemplating a campaign. Those institutions that have just concluded or updated their strategic plan are in the best position to begin preparing their case. As an organization prepares for a major fundraising campaign, its case for support should be grounded in its strategic plan. There are numerous ways for nonprofits to go about strategic planning and, thus, one size does not fit all. What is most important is developing an inclusive approach appropriate to the culture of your particular organization. Regardless of what approach is designed, most planning efforts have these components:
