Donors, particularly millennial donors, are becoming more comfortable with giving via text message, according to a new survey. Asked to rank their favorite method for making a charitable gift, respondents to the third annual Text Donation Study chose text giving as the most preferred method, giving it an average score of 3.46 out of 4 — up from 2.9 and 3.0 in the first two years of the study. Indeed, nearly 90 percent of respondents rated text giving a 3 or 4.
