Is It Development or Fundraising?

davidk captionedWe’ve long believed that the words “development” and “fundraising” are not synonyms. Development, in our vocabulary, is a process of “developing” relationships between people and an organization. This relationship building focuses on finding common ground between the interests of people and the mission and goals of the organization. Fundraising, on the other hand, is really a process of asking people for money. Related? Yes. Interconnected? Yes. Synonyms? No.

We have long advocated that our clients NOT make their development programs completely staff dependent. More specifically, we have advocated that every major donor have a relationship with at least two people in the organization; and if at all possible, at least one of those relationships should be with a Board member or other volunteer.

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