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Young Alumni Giving

A few months ago I attended my five year high school reunion and a few weeks after that I got my first solicitation to the alumni fund call. I was shocked to think back and realize this was the first time my high school was soliciting me for a gift of any kind. And toRead More Young Alumni Giving

Who’s In Your Donor Database?

Every few months my mailbox (the real one) gets stuffed with alumni magazines from colleges and independent schools to whom for one reason or another I made a gift. These gifts were several years ago and I am not a repeat donor. I am a classic aging SYBUNT that is just sucking up marketing andRead More Who’s In Your Donor Database?

Making the First Gift: The Power of Connection

By Heather H. Thornton I recently made a significant gift to my beloved alma mater, The University of the South. It wasn’t a large gift by any means, nor was it in support of an important campaign or a particular project meaningful to me. So why was this gift so significant, you ask?