Brick Paver Campaigns: To Follow The Yellow Brick Road… Or Not?
Nonprofits often engage in brick paver campaigns with good intentions and sincere motives, but, in fundraising terms, about 4 out of 5 are financially unsuccessful. While they may seem like a good idea at the outset, the end results can be disastrous, as evidenced by the following horror stories I’ve been told: One organization’s one-size-fits-allRead More Brick Paver Campaigns: To Follow The Yellow Brick Road… Or Not?