One Distinguishing Factor Why Giving to Religion Continues to Decline and What to do About It
A steady growth in all other subsectors is consistently reducing its market share, and religious institutions themselves may be partly to blame. Were it not for religious groups, we would not have many of our universities, hospitals, hospices, and a number of human service-focused organizations.
Turning Bad News into the Best News

The first and most important step is knowing whether or not your organization can attain its fundraising goal. Even if the initial assessment may be bad news, the end result can still be good.