Many of us came up in a world of fundraising where we talked about the pyramid of giving. This was the concept that most nonprofit constituencies resemble a pyramid when you stack the number of donors at each giving level. A great deal of traditional fundraising theory and strategy is based on this concept. That is all well and good if your donor base is a classic pyramid. But, what if it’s not?
The Wallace Foundation has been a leader in the field of research and study of effective audience building tactics and strategies for nonprofit fundraising. Since 2002, the Fund has supported innovation in audience building through its grants to over 54 performing arts groups across the country. This year, with researcher Bob Harlow, they have published The Road to… Read more »