When soliciting gifts or when cultivating donors, you may think your communication is clear, but often that’s not the case.
Clients often ask me, in my role as their consultant, “Why won’t you just make the ask for us?” As much as I enjoyed that role when I was a development officer, as an Alexander Haas consultant, I have to give the truthful answer: “It just won’t work!”
Best practices dictate that a solicitation includes an ask for a specific amount. How do organizations determine the correct amount? This is a question that is raised repeatedly in every campaign and frequently in annual giving programs with personal, face-to face solicitations.