Why We Won’t Do It For You

Clients often ask me, in my role as their consultant, “Why won’t you just make the ask for us?” As much as I enjoyed that role when I was a development officer, as an Alexander Haas consultant, I have to give the truthful answer: “It just won’t work!”

The Ask Amount

Best practices dictate that a solicitation includes an ask for a specific amount. How do organizations determine the correct amount? This is a question that is raised repeatedly in every campaign and frequently in annual giving programs with personal, face-to face solicitations.