Who’s In Your Donor Database?
Every few months my mailbox (the real one) gets stuffed with alumni magazines from colleges and independent schools to whom for one reason or another I made a gift. These gifts were several years ago and I am not a repeat donor. I am a classic aging SYBUNT that is just sucking up marketing andRead More Who’s In Your Donor Database?
2014 Resolution: Database Segmentation
Our friends at Blackbaud put together a nice, insightful e-newsletter last year to get us thinking about what we need to focus on in the New Year. It’s called Utilize Your Year-end Momentum: Kickstart 2013 Fundraising. This year, the guide still rings true for your 2014 fundraising, so take a look and see where youRead More 2014 Resolution: Database Segmentation
What Do You Have About Me In Your Database?
I was at a meeting recently when I was approached by a volunteer who asked me a question. The exchange went like this: Volunteer: “What information from your database have you shared with XYZ Org?” Me: “What database?” Volunteer: “The database at the firm.” Me: “We don’t have a database with information about you atRead More What Do You Have About Me In Your Database?