What The Heck Is Donor Fatigue?
In recent months we’ve been asked dozens of times by reporters, clients and volunteer leaders about phenomenon of “donor fatigue”. This theory espouses that there are so many fundraising projects underway that donors are stretched to capacity and can no longer support them all. In essence, that donors are “worn out” from too much givingRead More What The Heck Is Donor Fatigue?
The Only Cure for Donor Fatigue
It happened again. I was meeting with a school head recently and she told me, “Our fundraising is flat, we are experiencing a lot of donor fatigue.” I told her that I was not surprised to hear that, because donor fatigue is easily spread through contact with unicorns. Ok, I really wasn’t that sarcastic (butRead More The Only Cure for Donor Fatigue
Donor Fatigue?
We hear a lot about “donor fatigue” these days. It has become a great excuse to sit pat and not move forward. The thing is, in our experience, it really does not exist. Donors do not get tired of giving, they get tired of being asked to give to organizations that they are not closely connected to andRead More Donor Fatigue?
