What influences donors to come back year after year to your organization? Let’s take a look at the top three reasons donors cite for giving in the “2017 U.S. Trust Insights on Wealth and Worth”, and how you can use this knowledge to keep your donors loyal to your organization.
Steve MacLaughlin, Director of the Idea Lab at Blackbaud, spoke about the importance of donor retention as we continue to navigate the “new normal” of the post-Great Recession economic world, during a recent online discussion at The Chronicle of Philanthropy. Go here to read the transcript of the insightful discussion..
By Jerry Henry Although I’ve spent a majority of my adult life in small cities and large metropolitan areas, I was born and raised on a small family farm in rural South Carolina. My roots are deep in crop farming – I was even a member of the Future Farmers of American in junior high… Read more »