3 Ways to Keep Your Donors Coming Back
What influences donors to come back year after year to your organization? Let’s take a look at the top three reasons donors cite for giving in the “2017 U.S. Trust Insights on Wealth and Worth”, and how you can use this knowledge to keep your donors loyal to your organization.
To Fish or To Farm?
Steve MacLaughlin, Director of the Idea Lab at Blackbaud, spoke about the importance of donor retention as we continue to navigate the “new normal” of the post-Great Recession economic world, during a recent online discussion at The Chronicle of Philanthropy. Go here to read the transcript of the insightful discussion..
Donor Cultivation Practices: To Fish or Farm?
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