My Partners at Alexander Haas and I probably sound like broken records because of our continual emphasis on the importance of major gift officers getting out of the office to visit with their prospects. We continue to emphasize the importance on an in-person visit because it is a glaring weakness we see in underperforming programs.
Accountability. That is the name of the game these days in the world of fundraising.
The stakes are simply too high with an uncertain economy, possible shifts in tax laws pertaining to deductions for gifts to charity, growing competition for the philanthropic dollar and rising costs associated with hiring seasoned professionals with proper skills.