By John Taylor, Partner In a previous article, I argued that relying exclusively on alumni participation to gauge alumni affinity to an organization was no longer a viable metric. Simple math, as discussed in that article, is causing participation rates to decline no matter how actively we pursue alumni donations. Certainly we want our alumniRead More Alumni Engagement is More Important than Alumni Participation
By John Taylor, Partner This article will focus on alumni participation as there are national collectors of this information that enter into college rankings. But the information shared here can just as easily apply to parents, grandparents, friends, members, etc. Alumni participation was originally seen (some 40 years ago by US News and World Reports) as aRead More Alumni (or any other constituent group) Participation – What’s All the Fuss?
By John H. Taylor, Partner Perhaps because whenever I deliver a session on IRS rules and regulations I include commentary on the state of the charitable deduction, I have been asked many times since November 8th, “What do you think now?” Well, it is a good question to ask, but I am probably not theRead More Impact of Elections on Charitable Giving
By John Taylor Quite often, I am hired to go in and “fix” an Advancement Services department. Usually, the fundraising office brings me in, with the suggestion the Advancement Services unit is broken. What I find is it is not the department that is broken, but how the organization has (or has not!) allocated resources,Read More Advancement Services: Small Solutions Can Fix a Big Problem