Here at the end of January, nonprofits across the spectrum are analyzing the results of year-end giving campaigns, looking for the trends that will help set priorities and metrics for 2019. A recent online article on behavioral economics may provide a new perspective. In the online quarterly magazine, the Stanford Social Innovation Review, authors DeanRead More The Power of the Nudge
In the span of just one month we have learned of two massive data security breaches at Starwood and Quora affecting 600,000,000 or more individuals – many of whom are own staff members. Are you next? Based on our visits to client sites around the country, you are probably in decent shape as long asRead More It’s All About Data Security – Or Lack Of
This post will not discuss specific vendors or products. No doubt you already know what I am talking about simply because you are hearing from your current vendor. Rather, I want to focus on whether you need to change at all.
Giving has changed. Many of us have phone in hand most of the day and spend hours in front of our computers. Quinetha Frasier joins the podcast to share how MyPledger is making the switch to digital giving easier, for both organizations and donors, and why tracking the success of campaigns through data is essential.
By John H. Taylor, Partner It seems that it was only 20 years ago that we felt that the only data we needed to effectively solicit donors and recruit volunteers was knowing where they lived and a home phone number. Cell phone? In 1997, I was the proud owner of a “bag phone”! Gosh, thatRead More It’s All About The Data
By: Katie MacKenzie, Project Coordinator Why is good data management important? Because it can tell you a wealth of information about both the past and the present! Instead of being reactive in knowledge about your donors, you can be proactive. You can determine those who might be good prospects for moving up to a majorRead More Get Your (Data) House In Order
Every few months my mailbox (the real one) gets stuffed with alumni magazines from colleges and independent schools to whom for one reason or another I made a gift. These gifts were several years ago and I am not a repeat donor. I am a classic aging SYBUNT that is just sucking up marketing andRead More Who’s In Your Donor Database?
Our friends at Blackbaud put together a nice, insightful e-newsletter last year to get us thinking about what we need to focus on in the New Year. It’s called Utilize Your Year-end Momentum: Kickstart 2013 Fundraising. This year, the guide still rings true for your 2014 fundraising, so take a look and see where youRead More 2014 Resolution: Database Segmentation
I have a confession to make. I am a Raiser’s Edge (RE) geek. Those who know me say they could always see it, but it took me some time to accept. I now embrace my inner geek. The one place in the world where an RE geek feels fully accepted is at the Blackbaud ConferenceRead More Confessions of a Raiser’s Edge Geek