Tag: donor engagement

The Dog Days of Summer Fundraising

It’s the 25th of June—summer has officially just begun—and already Atlanta temperatures have shot into the 90s. Yesterday, my car registered 113 degrees on the Friday afternoon parking lot in Atlanta that is otherwise known as Interstate 285. As I sat on the I-285 Perimeter, I was trying to think of all the things I… Read more »

Touch Points Please: Donor Engagement

The most important thing a nonprofit can do to increase its annual fund donors is simple: reach out and touch them. To ensure a healthy and prosperous year end, your development plan should include sending out an annual solicitation letter as early as November. Much emphasis is placed on making an annual ask, and while… Read more »