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March 26, 2013

Here at Alexander Haas, we communicate to our clients how important it is to keep in mind how important it is to view their case for support “from the donor’s perspective.”

The Ask Amount For Your Fundraising Campaign

Best practices dictate that a solicitation includes an ask for a specific amount. How do organizations determine the correct amount? This is a question that is raised repeatedly in every campaign and frequently in annual giving programs with personal, face-to face solicitations.