The Importance of your Website Design
By Jarrad Howard, Campaign Strategy Study Coordinator Many times, your organization’s website is what makes your first impression. More and more, donors are going to websites before ever having spoken to anyone, which means your website is the most prolific representation you have. It also acts as a business card – a quick and efficientRead More The Importance of your Website Design
Start Thinking About Your Prospects
By Mark Belcher, Partner I’m sure you read the title and thought to yourself, “That’s all I do!” In today’s environment of increasing competition for funding, I’ve been thinking about the constituency beyond Alumni, donors, foundations and corporations and would encourage you to do the same. Many times we leave important dollars on the tableRead More Start Thinking About Your Prospects
Touch Points Please: Donor Engagement
The most important thing a nonprofit can do to increase its annual fund donors is simple: reach out and touch them. To ensure a healthy and prosperous year end, your development plan should include sending out an annual solicitation letter as early as November. Much emphasis is placed on making an annual ask, and whileRead More Touch Points Please: Donor Engagement
2014 Resolution: Database Segmentation
Our friends at Blackbaud put together a nice, insightful e-newsletter last year to get us thinking about what we need to focus on in the New Year. It’s called Utilize Your Year-end Momentum: Kickstart 2013 Fundraising. This year, the guide still rings true for your 2014 fundraising, so take a look and see where youRead More 2014 Resolution: Database Segmentation
