The recently published 2018 Global NGO Technology Report includes a survey of more than 5,300 NGOs across 164 counties. In its third year of publication, the report reveals how organizations—large and small—use multi-channel communications.
Giving has changed. Many of us have phone in hand most of the day and spend hours in front of our computers. Quinetha Frasier joins the podcast to share how MyPledger is making the switch to digital giving easier, for both organizations and donors, and why tracking the success of campaigns through data is essential.
og by: Katie MacKenzie, Project Coordinator I admit, I am little skeptical of certain types of online fundraising. I’m not a big fan of GoFundMe or any of those types of fundraising sites, as I never feel that they have the appropriate accountability checks in place – although I do admit I have given toRead More Keeping Up With The Jones’ of Mobile Giving
By: Meggan Arp, Marketing Coordinator In recent years, we have witnessed how Facebook, with its more than 1 billion daily users, can serve as a vehicle for social good and charitable giving. By placing solicitations in newsfeeds, the company helped raise money for emergency relief and response in the wake of disasters, e.g., when FacebookRead More Facebook’s Fundraising Tools
By: David H. King,President & CEO By now you may or may not have heard the saga of Sweet Briar College. The cliff notes are that the college President and Board decided to close the women’s college after 114 years, because they believed it had insurmountable financial problems. The other side of the story isRead More Uniting Virtually To Save An Institution
Facebook, Twitter, Pinterest, Instagram, WordPress, YouTube, Tumblr… the list goes on. Social media is taking over the internet and how we communicate with one another. If your organization doesn’t have a social media presence you might as well live in the Stone Age. But what does your social media platform do for your giving? ItRead More Engaging In Social Media Platforms
By: Jarrad Howard We hear it all the time. It has become the current buzz phrase within the non-profit sector: “Your organization needs to have a social media strategy”. This is completely, 100% true. Every organization needs to have a presence in social media. However, when it comes to fundraising, the most important part ofRead More Not-So-Social Media
Humans are predominately visual creatures. From birth, we are hard-wired to be attracted to the most visually-stimulating images in front of us, and it is no different as we grow older. When given the choice, would you read a book filled with colorful and engaging pictures, or page after page of black and white monochromaticRead More Instagram for Nonprofit Marketing
When social media first became a household name, it was January of 2010. A plane had just crashed in the Hudson River and a man named Janis Krums beat the traditional media to telling the story when he snapped a picture and posted it on Twitter. Before that, everyone who extolled the virtues of socialRead More Five Social Media Tips for Nonprofits