3 Steps To A Successful Grateful Patient Program
How do you effectively communicate the need for funding in a way that motivates donors to contribute?
One of the most natural methods, and the one that often yields the best return, involves tapping into patients who have received services from your hospital and are pleased with the care.
How to Lose a Donor in 10 Days
By: Elizabeth Smith, Project Coordinator One of my favorite movies is How to Lose a Guy in 10 Days; it is a classic rom-com that is perfect for rainy days and a glass of wine. In the movie, Andi (played by Kate Hudson) attempts every dating faux pas in the book to get her beauRead More How to Lose a Donor in 10 Days
Proper Stewardship: It’s More Than A “Thank You!”
By Katie MacKenzie, Project Coordinator Stewardship. In the development world we’ve all heard of it, we all discuss it, and we all agree it is important. However, so often I see some of the clients with which I work think that a simple Thank You note is just that, a simple note. While I don’tRead More Proper Stewardship: It’s More Than A “Thank You!”
Leave A Legacy
“I’d like to buy the world a home and furnish it with love…I’d like to teach the world to sing in perfect harmony…” I was reminded of those lines from a 1971 Coca-Cola ad as I read an article in Planned Giving Today about ‘Leave A Legacy.’ Now, I know I’m showing my age withRead More Leave A Legacy
Giving In Our Community
At National Philanthropy Day, presented by the Association of Fundraising Professionals Association of Fundraising Professionals earlier this fall, Alicia Philipp, President of The Community Foundation for Greater Atlanta, shared a statistic reported in the Chronicle of Philanthropy: Atlanta ranks as the 4th most generous community among the top 50 metro areas in the country. In addition,Read More Giving In Our Community
Dancing With A Donor’s Ego: A How To
By Jarrad Howard, Campaign Strategy Study Coordinator In a meeting with a potential donor, whether they are a new donor or a constant supporter of your organization, I have found that these meetings are never one-on-one. The parties in attendance are always you, your donor…and your donor’s ego. Although uninvited, the ego is ever presentRead More Dancing With A Donor’s Ego: A How To
Turning First-Time Donors Into Repeat Supporters
By Heather H. Thornton, Project Manager Back in August, I wrote about giving my first gift to my alma mater. I finally decided to take the plunge after I was alerted via email from the University about a fire at one of the oldest buildings on campus. This prompted me to revisit my beloved almaRead More Turning First-Time Donors Into Repeat Supporters
Giving Trends: The Past Forty Years
By Sandra Kidd The year 1972 was a very big one. Innovations were created and events occurred that would greatly influence the future of our country. In the technology world, the compact disc was introduced by the RCA Company, the first video disc was released by Phillips, the video game market was launched by Atari,Read More Giving Trends: The Past Forty Years
Donor Cultivation Practices: To Fish or Farm?
By Jerry Henry Although I’ve spent a majority of my adult life in small cities and large metropolitan areas, I was born and raised on a small family farm in rural South Carolina. My roots are deep in crop farming – I was even a member of the Future Farmers of American in junior highRead More Donor Cultivation Practices: To Fish or Farm?
