Tag: donors

Healthcare Fundraising Tips: 3 Essentials of Grateful Patient Programs

3 Essentials of Grateful Patient Programs

How do you effectively communicate the need for funding in a way that motivates donors to contribute?

One of the most natural methods, and the one that often yields the best return, involves tapping into patients who have received services from your hospital and are pleased with the care.

Proper Stewardship: It’s More Than A “Thank You!”

  By Katie MacKenzie, Project Coordinator Stewardship. In the development world we’ve all heard of it, we all discuss it, and we all agree it is important. However, so often I see some of the clients with which I work think that a simple Thank You note is just that, a simple note. While I… Read more »

Leave A Legacy

“I’d like to buy the world a home and furnish it with love…I’d like to teach the world to sing in perfect harmony…” I was reminded of those lines from a 1971 Coca-Cola ad as I read an article in Planned Giving Today  about ‘Leave A Legacy.’  Now, I know I’m showing my age with… Read more »

Giving In Our Community

At National Philanthropy Day, presented by the Association of Fundraising Professionals Association of Fundraising Professionals earlier this fall, Alicia Philipp, President of The Community Foundation for Greater Atlanta, shared a statistic reported in the Chronicle of Philanthropy: Atlanta ranks as the 4th most generous community among the top 50 metro areas in the country. In addition,… Read more »

Dancing With A Donor’s Ego: A How To

  By Jarrad Howard, Campaign Strategy Study Coordinator In a meeting with a potential donor, whether they are a new donor or a constant supporter of your organization, I have found that these meetings are never one-on-one. The parties in attendance are always you, your donor…and your donor’s ego. Although uninvited, the ego is ever… Read more »

Turning First-Time Donors Into Repeat Supporters

  By Heather H. Thornton, Project Manager Back in August, I wrote about giving my first gift to my alma mater. I finally decided to take the plunge after I was alerted via email from the University about a fire at one of the oldest buildings on campus. This prompted me to revisit my beloved… Read more »

Giving Trends: The Past Forty Years

By Sandra Kidd The year 1972 was a very big one. Innovations were created and events occurred that would greatly influence the future of our country. In the technology world, the compact disc was introduced by the RCA Company, the first video disc was released by Phillips, the video game market was launched by Atari,… Read more »

Donor Cultivation Practices: To Fish or Farm?

By Jerry Henry Although I’ve spent a majority of my adult life in small cities and large metropolitan areas, I was born and raised on a small family farm in rural South Carolina. My roots are deep in crop farming – I was even a member of the Future Farmers of American in junior high… Read more »